Want to start or improve your eCommerce campaigns on Google Adwords?
Paid search is a major source of traffic for eCommerce stores, and Google Adwords is one of the most popular paid advertising platforms. In fact, according to Merkle, Google accounted for 71% of all U.S. digital ad spending in Q2 of 2018.
Google ads are paid online advertisements that are bought by eCommerce businesses to have their product advertised on the top ad space of Google search results.
Advertisements cost money and ad platforms are complex to navigate, so ad agencies are hired to manage ad campaigns for businesses (especially new businesses) who want to advertise but do not have the in-house talent and resources to handle it themselves.
There are countless AdWords management providers out there, so how do you know which is right for you?
Here are 3 tips on what to look for when choosing a provider: